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The Great River Road provides staff support to increase travel expenditures and visitations along the Arkansas Great River Road and to foster economic development along the Great River Road.  Our mission statement is:

To preserve, promote, and enhance the scenic, historic and recreational resources along the Mississippi River, to foster economic growth and tourism development in the River Corridor, and to develop the national, scenic, historic, and recreational parkway known as the Great River Road .

Program Authorization:   Arkansas Code 27-69-201-207